ThunderBolt is a browser-native DOOH creative studio built for StoreBoost, enabling retail brands to design and deploy dynamic digital out-of-home advertising.
We engineered a complete visual WYSIWYG authoring tool with modular dynamic widgets (live clocks, countdowns, weather, in-store queue times) and multi-state activation triggers (footfall thresholds, location routing, panel groups), compiling responsive HTML5 creative bundles ready for instant broadcast across global digital screen networks.
The studio was integrated into StoreBoost's existing .NET and AWS production system. We built the supporting APIs and backend processes that connect the editor to live sensor data, campaign orchestration, and screen-network delivery.
The Challenge
High-street retailers and global brands spend millions on Digital Out-of-Home (DOOH) screen inventory across shopping centres, transit hubs, and high streets. Yet the vast majority of digital billboard ads remain static videos or flat images—completely detached from real-time physical context. Creating true Dynamic Creative Optimization (DCO) ads that react to weather, store occupancy, or footfall historically demanded custom frontend engineering for every campaign, taking weeks of agency turnaround and risking screen crashes on varied signage hardware.
Solution & Architecture
We engineered a browser-based creative engine pairing a visual layout canvas with a reactive multi-state compiler, then wired it into StoreBoost's existing .NET and AWS stack through supporting APIs and backend processes that already ran in production.
Supporting APIs and backend processes built into StoreBoost's live .NET and AWS production system, connecting the studio to existing campaign services, sensor feeds, and screen-network delivery without replacing the platform underneath.
A drag-and-drop WYSIWYG workspace supporting responsive portrait and landscape aspect ratios, precision coordinate snapping, and modular dynamic widgets (real-time clocks, countdown timers, weather feeds, and queue meters).
A declarative rule graph mapping environmental sensor triggers (local footfall, weather conditions, time-of-day schedules, and geographic screen groups) to distinct creative states and asset swaps.
Real-time in-browser simulation allowing marketers to scrub through mock sensor inputs (temperature, footfall levels, screen IDs) and preview the creative rendered in simulated real-world shopping mall environments.
An automated packaging pipeline that bundles all assets, fonts, and dynamic JavaScript into isolated, zero-dependency packages validated against digital signage player specifications with sub-second initialization.
Outcomes & Impact
ThunderBolt simplified StoreBoost's campaign production workflow, collapsing a fragmented, multi-tool process into a single self-serve studio that is already delivering campaigns in production.
Start a project
Whether you have a detailed technical specification or an early concept on a napkin, we're happy to review your requirements, talk through architecture, and see if we're the right fit.